Lauren Simon

Blank walls, blank doors, blank faces. Sounds like an empty apartment ready to be customized! Blue Goat is a smart apartment complex for IT students. It provides them with a space that is completely customizable, from a farewell, “You forgot your keys” to food expiration clocks, students living in a Blue Goat apartment get to take their computer programming skills outside of the classroom to make the function of the apartment’s technology unique to their needs. The ad campaign, touch-screen mockups, and cohesive branding of Blue Goat will attract students and investors to expand their knowledge of the IT world.